top of page

Gather & Groove

Project Overview:

Gather & Groove breaks down barriers to music-making, offering themed sessions where no prior experience is needed, making it accessible and enjoyable for everyone.

​

Design and Development Process:

Developed through the double diamond design process, Gather & Groove began with comprehensive user research to identify barriers faced by non-musicians. We defined the problem, developed solutions through iterative prototyping, and refined our sessions based on user feedback. The outcome is a series of easy-to-join music sessions designed to enhance community bonding and individual well-being.

​

Impact and Vision:

Gather & Groove aims to transform passive music listeners into active participants, promoting emotional well-being and social connectivity. It showcases how strategic design can create inclusive and impactful experiences that resonate with a diverse audience.

​

Why It Matters:

By making music accessible, Gather & Groove fosters a sense of belonging and joy, proving that the power of music is truly for everyone.

Asset 9@4x.png
gg image_edited_edited.jpg

Master's Capstone Project | Spring 2024

MS Strategic Design and Management, Parsons School of Design

bottom of page